StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Marketing-It's Popcorn Time - Essay Example

Cite this document
Summary
The commercialization of internet together with the proliferation of dotcoms are just but few manifestations of how technology has driven the global business…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
Marketing-Its Popcorn Time
Read Text Preview

Extract of sample "Marketing-It's Popcorn Time"

26 March 2007 It’s Popcorn Time and Technology It is irrefutable that rapid technological advancements have provided numerous benefits to business organizations. The commercialization of internet together with the proliferation of dotcoms are just but few manifestations of how technology has driven the global business spectrum. It’s Popcorn Time (IPT), just like any other company which have harnessed the potential of utilizing technological advancement in their operations, can also benefit from the employment of the internet technology, customer relationship management (CRM), and databases in order to enhance its marketing performance and customer service.

The popularity and wide acceptance of the internet is manifested in the increasing internet literacy and rising usage worldwide. Thus, this large potential of the internet in reaching out target market can be utilized by IPT. Through the internet technology, marketing and distribution of products can be done online by setting up a website. IPT’s products can be advertised and orders can also be taken online. This can increase customer satisfaction because they can now shop for IPT’s products in the convenience and comfort of their own homes.

Through the internet, a company can also customize buyer experience through the use of value-adding features which can be manipulated by the customer. In the long run, IPT can use the internet technology to cater to a wider market since the scope of internet is global. The company can partner with a local distributor in a specific country where it wants to distribute its products while conducting order generation and processing in its website. Internet technology will also enable IPT to conduct business to business transactions with suppliers and distributors thereby strengthening its strategic alliances with them (Kotler 2005).

Customer relationship management generally covers the activities of business organizations in managing customer relationship including collecting, storing, and analyzing customer information (Customer Relationship Management 2007). One of the aspects of this tool is the use of databases which gathers information about the demographics, past orders, and transaction history with the customer. For IPT, a customer databases is a gold mine because it enables it to identify and understand its customers.

Through the various databases, IPT gain knowledge on the specific preferences of buyers with different profile. After analyzing the buying history of a customer, IPT can use the information in conducting more specific target marketing. CRM presents huge opportunity for IPT. Since rivalry in the industry where IPT operates is becoming more stringent giving higher leverage for the buyer, the company needs to ensure customer satisfaction by knowing the specific needs and preferences of each single customer.

CRM will prove to be a great help for this because it uncovers the profile of each customer. Customer satisfaction will ensure repeat transactions and higher preference for IPT’s products.References“Customer Relationship Management” 2007, Wikipedia: The Free Encyclopedia, Retrieved 25 March 2007, from http://en.wikipedia.org/wiki/Customer_Relationship_Management Kotler, P. 2005, Marketing Management. Upper Saddle River: New Jersey

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing-It's Popcorn Time Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1539987-marketing-its-popcorn-time
(Marketing-It'S Popcorn Time Essay Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/miscellaneous/1539987-marketing-its-popcorn-time.
“Marketing-It'S Popcorn Time Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1539987-marketing-its-popcorn-time.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing-It's Popcorn Time

Marketing - The Tenets of Consumer-Oriented Business Organizations

The success or even the mere survival of a business organization like Its popcorn time (IPT) largely lies on its ability to meet and satisfy the needs and wants of its consumers.... These concepts have 09 March 2007 Marketing The success or even the mere survival of a business organization like Its popcorn time (IPT) largely lies on its ability to meet and satisfy the needs and wants of its consumers....
1 Pages (250 words) Essay

International Engineering Management

It enabled the company to earn a bigger market share within a shorter lapse of time.... Such a technologically upgraded machine would enable easy production of popcorns in huge amounts incurring lesser time.... Initially the company offered a wide array of unrelated products such as 'steam peanut, popcorn and coffee roasters and sewing machines'.... The company revolutionized by inventing popcorn machines which used a unique blend of 'butter oil' and 'leaf lard' to offer crispy popcorns to the customers....
26 Pages (6500 words) Essay

The Assortment of Products in ACT II

The distance from one location to another brings about a myriad of issues in that the time zones are varying and the cost of availing products becomes high.... number of channels of distribution arose for ACT II popcorn so that it could reach the preferred market and satisfy the various diverse needs of the consumer.... ACT II ACT II ACT IIVendor machine Vendor machine Drug Store Agent vendor machine Agent Consumer consumer consumerACT II popcorn can be distributed to the vendor machine on the first instance, and then the consumer can be able to get it....
2 Pages (500 words) Case Study

Strategic Plan for a Popcorn Vending Business

The paper "Strategic Plan for a popcorn Vending Business" states that leading and controlling are the main functions of a management team, the company will undertake following steps to ensure that everything in the organization is supportive for the successful attainment of its business goals.... The names of management team members are John Smith, Jessica Wilson, Michelle Williams, Peter D'Souza and Tracy Crosby; the company was founded to meet the growing demand of high quality and efficient popcorn vending machines....
9 Pages (2250 words) Case Study

America Shopping Cart

In this case, that it takes a longer period of time in delivery of products bought online than traditional shopping.... In addition, this approach is a waste of time and resources due to time wasted on queues and an individual can only shop during the shop opening hours.... ccording to (popcorn and Marigold), traditional shopping was mainly used before the emergence and innovation of online shopping....
2 Pages (500 words) Essay

Mindless Eating Why we Eat more than we Think

(Wansink, 23) That seems like a lot of time and energy to be used to simply eat lunch, but it is important for society to realize that eating is as much a psychological exercise, as much as it is a sensual exercise, built around satisfying primal urges for fuel for the human engine.... by substituting a turkey burger for a beef burger-- or even better-- a bison burger for a beef burger), we save calories over the course of a year that leads to small weight loss, which adds up over time....
6 Pages (1500 words) Book Report/Review

Business Law Ethics

"Business Law Ethics" paper states that charging high prices on fast food is the only way to make profits.... According to the Michigan consumer protection act, it is wrong for corporate bodies to overcharge the consumers' price that is grossly high or excess at which the same goods are sold.... nbsp;… Business owners have a great say in determining the moral philosophies of their business ventures....
5 Pages (1250 words) Essay

The Way Markets Work - a Look at Why Popcorn Costs More at the Theatres

We all wonder from time to time why certain products or priced the way they are.... "The Way Markets Work - a Look at Why popcorn Costs More at the Theatres" paper argues that the customers are the basis of the price set up and not just demands patterns or supply-chain or ads, promos, and so on.... Additionally, you will be indulging in snacks such as popcorn, chips, and so on.... Taking one favorite snack as an example, what you would have noticed is that, the popcorn at the movies, costs a lot more than what you pay, for the same quantity when you buy it, outside the theatre....
7 Pages (1750 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us