StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

An analyss of The Four Seasons Hotel Guangzhou - Essay Example

Cite this document
Summary
Name Institution Course Instructor Date An analysis of The Four Seasons Hotel Guangzhou Introduction The four seasons Guangzhou Hotel is one the most accredited five star hotels in economically developed China. It is in China’s third largest city of Guangzhou having opened another of its branches in China fifth tallest building (Kensei, 2010)…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
An analyss of The Four Seasons Hotel Guangzhou
Read Text Preview

Extract of sample "An analyss of The Four Seasons Hotel Guangzhou"

Download file to see previous pages

The Pearl River city is China’s economic pillar because it performs better economically in China. Ideally, this hotel’s location is a breathtaking cite as it offers a perfect view of the Pearl River Delta. The hotel also occupies the seventy-fourth to the ninety-eight floors totaling to almost thirty floors. Remarkably, the hotel boasts of having a twenty-four hour operational centre with executive club lounge facilities. With all these attributes in mind, the objective of this paper will be to analyze and evaluate the Strategic decision making for the Four Seasons Hotel.

It will illustrate the design of the strategy, the implementation of the proposed strategy by factoring in the implications of the intended management change. Finally, it will evaluate the risks of the strategically choice and its performance. Various analysis models to ascertain the company’s current position 1. The PEST analysis The PEST analysis in business is the entails the Political, the Economic, the Social, and the Technological factors that influence the external components of strategic management and market research (Griffin, 2010, p. 127). It helps a business to understand its market growth and potential in order for it to make advancements in its finances (Kayne, 2005, p. 227). Therefore, this part of the report will give explanations on the entire four components concerning Guangzhou Hotel. a) Political factor Essentially, the political factors refer to the level of government participation in its economy.

These factors include taxes, labor laws, and trade regulations. In this case, China’s greatest political factor is being among the few remaining communist states in the world. China is a single party state in that property ownership is public. This is the fundamental rule in the communist form of leadership. This serves an advantage to the hotel since the chances of the hotel running bankrupt are relatively low. For instance, the government has the right s to intervene in all financial aspects of the hotel enabling it to continue being the best performer in the hospitality market.

Secondly, the Guangzhou Four Seasons hotel enjoys the government policy on taxation for foreign companies where they were to pay twenty-five percent income taxes (Brown, 2010, p. 16). The foreign company policy mentioned that they had to pay a twenty-five percent income. The fact that this tax implementation plan was gradual meant that Four Seasons hotel had adequate time to administer the government policy. b) Economic factors This is the second factor, which encompasses economic development, currency rates, and interest rates (Kayne, 2005, p. 231). The basic aspect of this factor is the ability to influence business functions and decision-making.

As per this hotel’s setting, the economic factors crucially make them inevitable. In this regard, China’s economic growth dwindled in a scope of three years making the rates of investments being substantially low. This meant that the hospitality industry felt the strain, as there was little access to hotel facilities by both foreigners and locals. The business cycle dropped to a low of almost eight percent (BBC, 2012). The demands by the consumers decreased drastically as the main target for the Hotel were the foreign business guests who frequented the hotel.

In addition, the exchange rate policy imposed by the government translated

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“An analyss of The Four Seasons Hotel Guangzhou Essay”, n.d.)
Retrieved from https://studentshare.org/management/1402005-an-analysis-of-the-four-seasons-hotel-guangzhou
(An Analyss of The Four Seasons Hotel Guangzhou Essay)
https://studentshare.org/management/1402005-an-analysis-of-the-four-seasons-hotel-guangzhou.
“An Analyss of The Four Seasons Hotel Guangzhou Essay”, n.d. https://studentshare.org/management/1402005-an-analysis-of-the-four-seasons-hotel-guangzhou.
  • Cited: 0 times

CHECK THESE SAMPLES OF An analyss of The Four Seasons Hotel Guangzhou

How to Manage Change and Achieve Sustainable Growth

“How to manage change and achieve sustainable growth in Hong Kong Travel Industry?... ?? A case study on China Travel Service Abstract The current research aimed to explore the change management process that CTS had undergone post the Asian financial crisis of 1997.... he paper includes both secondary and primary research....
80 Pages (20000 words) Dissertation

The Major Reasons Why the Chinese Are More Inclined towards Holidaying in Foreign Countries

The objective of this paper is to determine the major reasons as to why the Chinese are more and more inclined towards holidaying in foreign countries.... The paper shows the methods, which different corporations undertook to examine the views and requirements of the prospective Chinese customers....
16 Pages (4000 words) Research Proposal

Marketing Strategy: Shangri-La Hotels and Resorts

Because of the continuous market expansion within and outside the Asian market, Shangri-La hotel became known as “one of the world's finest hotel ownership and management companies” ever… After discussing the operational scale and the main characteristics of the Asian lodging industry, the marketing strategies adopted by Shangri-La hotel together with its competitive advantages will be carefully analyzed.... In response to globalization, Shangri-La is operating its hotel and resort business on a large scale....
22 Pages (5500 words) Essay

Four Season Hotel in Guangzhou

No study specific to food and beverages department of four seasons hotel, Guangzhou, China has yet been conducted.... hellip; The author explains the theory of service quality and customer loyalty and establishes the levels of service quality in food & beverages department in Four Season hotel guangzhou, China.... In the paper “Four Season Hotel in guangzhou” the author provides an analysis of the service quality that impacts on customer's loyalty to the hotel....
15 Pages (3750 words) Thesis Proposal

Marketing Mix Presentation

the four marketing mix tools are the product, price, location, and promotion.... the four marketing mix tools are the product, price, location, and promotion.... ReferencesThe Ritz-Carlton hotel Company, LLC (2015).... The aim of the paper “Marketing Mix Presentation” is to discuss marketing mix, which incorporates a set of controllable, tactical marketing tools that a particular company applies to meet a desired response from the target market....
2 Pages (500 words) Essay

Macau Rapid Economic Growth: Supporting the Transport Sector and Stimulating Growth in the Region

This study examines the underlying reasons behind the territory's lagging infrastructure.... Preliminary analysis reveals that although the territory has a major international airport, it is largely underutilised.... Available literature decries the inadequate road and rail network.... hellip; This study draws mainly from secondary sources and an in-depth primary study through interviews....
33 Pages (8250 words) Research Paper

The Challenge of International Budget Hotel in China Market

The "Challenge of International Budget hotel in China Market" paper develops an elaborate discussion on the challenges of international budget hotels in Shanghai through a review of related literature and a survey from a sample of clients and managers from the industry.... They have clearly articulated that they are very much particular about their health, thus to them, sanitation is a very critical key value of a budget hotel.... Jinjiang Inns was considered as China's first budget hotel which started opening its doors in the year 1997....
58 Pages (14500 words) Dissertation

Customer Satisfaction and Customer Loyalty of Four Season Hotel in China

nbsp; As per the website of the four seasons hotel, times change, but their dedication to perfecting the travel experience never will.... Customer satisfaction and customer loyalty are at the heart of the four seasons hotel's policies.... four seasons hotel is a Canadian based hotel.... our seasons hotel is a highly customer-centered hotel.... It is difficult to indulge the VIP customers of a 5-star hotel like four seasons....
6 Pages (1500 words) Thesis Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us